Travel
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A city guide organised around one landmark that works as a compass, then three walks that use it.
Explore design
DESKTOP
Why it works for your business
- "The bridge is the city's compass" gives a visitor an orientation device instead of a list of sights. Guides that teach navigation get used on the ground.
- "Cross it before the buses" is timing advice, which is the single most valuable thing a local guide can give and the thing generic listings never have.
- Three walks of different lengths let a traveller pick by the time they have, which is how trip decisions are actually made.
- Each place gets one plain sentence. Restraint keeps the guide scannable on a phone in the street.