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Vira

A remittance page that puts all three of the costs on the page — because competitors hide two of them.

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DESKTOP

Why it works for your business

  • The rate is the rate, one fee shown first, nothing at the other end. Naming the three places money is lost is a direct attack on how the category normally sells.
  • The fee is an actual figure — 0.42% capped at £18 — not a range. A number is the only credible answer on a page about hidden costs.
  • A four-step transfer walkthrough removes the anxiety of a first international transfer, which is where this product loses signups.
  • Coverage is stated as fifty-two currencies and a hundred and twenty countries, so a visitor confirms eligibility before reading anything else.