Poise

Why it works for your business

• Five fitted systems, each with a real engineering figure. Numbers are what turn a concept into a product a visitor can imagine buying.
• "Every one of them comes out again the same afternoon it goes in" removes the permanence fear that would stop the sale dead.
• Three tiers — Observer, Resident, Continuum — give a visitor a way to stand near the idea without committing to it.
• "Sit in the chair before you commit" is a physical, low-risk first step, which is the right ask for a high-anxiety purchase.